Hard Seltzer Market 2022-2027: Key Players, Analysis, Demand and Business Opportunity | IMARC Group
- Abhishek Rastogi
- May 2, 2022
- 3 min read
The latest report by IMARC Group, titled “Hard Seltzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on the global hard seltzer market growth. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global hard seltzer market reached a value of US$ 5.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 11.9 Billion by 2027, exhibiting at a CAGR of 13.6% during 2022-2027. Hard seltzer represents a carbonated beverage similar to beer, with almost 5% alcohol by volume. It is prepared from brewed cane sugar, malted rice, soda water, and flavorings. Hard seltzer comes in numerous flavors, including lemon, watermelon, lime, strawberry, passionfruit, pomegranate, tangerine, etc. It is a healthy alternative to regular alcoholic drinks, on account of it being gluten-free with low calorie, carbohydrate, and sugar content. As a result, hard seltzer is widely available in hypermarkets, supermarkets, online stores, etc., across the globe.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Important Attribute and highlights of the Report:
Detailed analysis of the global market share
Market Segmentation
Historical, current, and projected size of the market in terms of volume and value
Latest industry trends and developments
Competitive Landscape
Strategies of major players and product offerings
Market Trends:
The shifting consumer preferences towards beverages with low alcohol content are among the primary factors driving the hard seltzer market. In line with this, the increasing popularity of flavored alcoholic beverages and the escalating demand for ready-to-drink (RTD) sparkling beverages, such as hard seltzer, are further propelling the market growth. Additionally, the growing influence of Western cultures and cuisines, the elevating levels of urbanization, and the inflating disposable income levels of consumers are also positively influencing the global market. Besides this, the expanding requirement for gluten-free beverages among people suffering from inflammatory diseases and autoimmune disorders is acting as another significant growth-inducing factor. Moreover, the rising environmental concerns are encouraging numerous manufacturers to introduce new packaging designs that are portable and recyclable, which is anticipated to fuel the hard seltzer market in the coming years.
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Key Market Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Anheuser-Busch InBev
Barefoot Cellars (E. & J. Gallo Winery)
Blue Marble Cocktails Inc.
Ficks & Co
Future Proof Brands LLC
Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
Lift Bridge Brewing Co.
Oskar Blues Brewery
White Claw Hard Seltzer
Breakup by ABV Content:
1% to 4.9%
5% to 6.9%
7% and Above
Breakup by Packaging Material:
Cans
Glass
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Online Stores
Others
Breakup by Raw Material:
Sparkling Water
Carbonated Water
Alcohol
Fruit Flavours
Others
Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
Market Performance (2016-2021)
Market Outlook (2022-2027)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
TOC for the Hard Seltzer Market Research Report:
Preface
Scope and Methodology
Executive Summary
Introduction
Global Market
SWOT Analysis
Value Chain Analysis
Price Analysis
Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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